How do you begin instantly reaching millions of affluent customers and present engaging mobile experiences targeted directly to their mobile phone? One simple way is to build and advertise mobile web campaigns custom tailored for iPhone users, and that’s exactly what I will show you how to do today.
I’m going to show you two of my most successful techniques for advertising to the 40 Million + iPhone and iPod Touch users, as well as how to setup and create a customized mobile website perfectly formatted for the influx of new customers you’ll receive. For those unfamiliar with PPC, these companies do charge fees for some of their services and neither I nor any of my companies take responsibility for any charges incurred as a result of taking this advice. Consult each resources policies and pricing and be certain you are clear of what the charges will be, otherwise you could end up with a substantial advertising bill very quickly. And setup your daily limits!!
That said, AdMob and Medialets are two valuable tools which can be used to quite literally tap into the iPhone user base.
AdMob
http://www.admob.com
AdMob provides "mobile advertising and monetization solutions" for the iPhone and other platforms, but the real power of admob is in the user experience of their ads. AdMob ad campaigns tap into native iPhone and iPod Touch features such as maps, video and phone.
“We’re leveraging our mobile ad serving technology and the iPhone’s unique capabilities to help you reach your target audience in a whole new way. AdMob ads are designed specifically for the iPhone environment to promote engagement and performance.” AdMob’s ads truly are some of the most engaging advertising collateral I have ever seen, which is why I am including this demo video which highlight various mobile ad types.
AdMob’s services work seamlessly with iMicrosites solutions, both for content publishers and advertisers. Learn more.
Medialets
http://www.medialets.com/advertisers/
Little Ads. Big Impact.” is the philosophy behind this platform for mobile advertising. Billing themselves as the rich media advertising platform for mobile, medialets provides solutions for publishers, developers, advertisers and agencies. Medialets states "The iPhone is a convergence device, bringing together voice, interactivity, video, and text – properties that make it the ideal connection point within social circles. Typical iPhone users are social influencers apt to share experiences with peers. They are highly engaged trendsetters with household income 40% higher than the U.S. median. Analysts predict hundreds of millions of App Store downloads to take place over the next few years. Every download and every run of those apps is an opportunity for you to meaningfully reach consumers."
Here’s a few of the ways you can use Medialets to drive your mobile campaigns.
Click to Call
Click to Embedded Web Page
Click to Online Web Page
Click to Offline Microsite
Click to Full Screen Video
Click to Lead Capture
Click to Share
Click to Overlay Video
Click to Video In Ad
Click to GeoLocate
Click to Email
Click to App Store
Click to iTunes Store (Audio & Video)
The potential uses for a mobile web presence are limitless, these are but two services which can be used to generate large amounts of traffic, very rapidly. It’s critical to use them wisely! But whether or not you deciede to jump-start your marketing campaign, you must have a site to promote to your customers – for this, you need an iMicrosites solution.
I truly believe mobile internet is the web of the future, and coming from a web development background, I understand the complexities inherent in creating media for a variety of platforms. Which is why I’ve created iMicrosites – to provide an easy-to-use yet powerful toolset that facilitates the design and deployment of web content for today’s mobile platform. I wanted to make it easy for anyone to be able to benefit from the mobile web boom. It only takes a few minutes to setup your page, so please visit www.imicrosites.com and sign up for an iMicrosites solution today.
If you have any questions about my articles or iMicrosites services, please leave a comment below.
