Today I’ll show you how I automatically cross-post content to different sites and social networks. It can be time consuming to update Twitter and Facebook every time I post a new article to one of my blogs, so I decided to automate this process using a few simple tools.
One problem that often arises when using different services is duplicate content being reposted from multiple locations. Over time, I’ve found a strategy that works well for me and I wanted to share it with you today.
My blog posts get autofed to Twitter and Facebook
First, I use Twitterfeed.com to read my blogs rss feeds and post new updates to Twitter and Facebook. Twitterfeed is free to use and very powerful for syndicating my blog content to these popular social networks, and can be setup to post multiple blogs content to multiple social network accounts. Personally, I run a fan page as well as a personal page on Facebook, and they each have different user base so I setup my particular Twitterfeed campaign to post to both pages. I do turn off posting to my personal page from time to time though.
But Shaun, what if I want to post something on the social networks?
My Facebook fan page posts get fed to Twitter
My fan page and Twitter feed are business related, so it makes sense to connect these. This is accomplished by using the Twitter application which can be found here.. In configuring the application, I didn’t want every personal Facebook update going out to Twitter though, so I didn’t activate this connection.
http://www.Facebook.com/Twitter/
Posting from Twitter to Facebook
My Twitter posts used to get fed to my Facebook fan page, but I stopped this because I didn’t like the resulting posts. It’s worth the extra 20 seconds in my opinion to be able to include an image and customize the message, but you can install the Twitter application on Facebook if you do want to do this.
http://Twitter.com/widgets/Facebook
Now, you may not want to post every update, and in that case you may want to consider an application called selectivetweets. When you end tweets with #fb they will be posted to Facebook, otherwise they will not get cross-posted.
These connections are part of the basic foundation of automation which is key to my online marketing success. In this case, the time saved cross-posting can be spent creating more content. If you want to learn how to generate web traffic for your site, MLSP is the only system I personally use.
